Are you one of those who started a new business a few days ago? Or the one who has already had the business but struggling to get customers / sales?
In both cases, there is an urgent need for the best small marketing strategies which can bring you customers from your business area, either local or national, depending on you.
The term ‘marketing’ is generally interpreted by small business entrepreneurs as something which requires a heavy financial investment.
However, websites like Yelp.com helps small business owners to market their business free of cost. Yes, that’s correct. There is no need to spend money for marketing your business. Just subscribe yourself to Yelp.com and it will help you grow your business.
How Yelp can help with online marketing for small business owners:
Day in and day out, a number of users’ search Yelp, looking for a particular service they want and Yelp provides such users with the catalog of the best possible services regarding the chosen search criteria.
However, this system works at another level too. Yelp, at the same time, notifies chosen registered business owners intimidating them about users / customers searching for their services, giving the business owner a chance to follow up with the lead.
For example, if a user wants to find a discounted furniture store in Dallas, Yelp provides the user with a detailed list of furniture stores in Dallas and nearby areas.
Then, if the user logs in with his/her user id, Yelp will then forward the user’s details to all the store owners. Now whether the store contacts the user or not is not of any concern for Yelp. This way, Yelp provides a platform for your business to reach customers and bring new possibilities to expand your business.
Working with Yelp.com
You can register your business on yelp.com with your personal and business details. Mind you, Yelp actually helps its users to find out business services in their local city and area.
So, while submitting business information, do not forget to give your full address with which people can locate you and interested clients around your business location can take full advantage of your services. Never give fake or inactive business addresses or contact numbers. Do so at your own risk!!!
Moreover, Yelp categorizes businesses. So, while adding information, make sure that you categorize your business in such a way that when users comes hunting for your kind of business, you can be on the top of the list amongst your area and users have the ease to reach you with full contact details.
Marketing with Help of Service Buyers
Probably, one of the best features on Yelp is that they provide users the facility to provide feedback about the organization from where they buy services.
So, if you will cater to them with top-class service, they will give you a perfect 10/10 (ten on ten) ratings which will rank your organization higher in the search list order and with time, you will be on top of your category of business. Basically, this is one kind of “word on mouth” promotion but restricted to online strategy only.
Many business owners have asserted that with the help of Yelp, they were able to gain more customers or expand their existing business base.
What this did for them is to grow their business gradually by providing their services to new customers and with time, these customers became their loyal customers and these were the ones who brought new customers for their business as well.
As they say, “customers are god.” Therefore, while servicing customers, look to give your best and that will be the best way to earn more and more customers for your business.
Offer Discounts through Yelp.com
Once you subscribe to yelp.com, you have subscribed to one of the best business marketing websites that provides you the interface to showcase your services online.
This includes displaying the pictures of the products you sell as well as your business setup. For example, you have a furniture showroom, you can display furniture products you are selling and the setup of your furniture showroom on Yelp.
Not only that, Yelp also provides registered business owners the facility to sell products online as well. This actually gives you an opportunity to setup a virtual online store with zero cost.
To add more, you can also put forth discounts on offers towards the products you are selling as well as the service charges you are applying.
Let us take the same example of the furniture showroom here. If somebody wants to buy furniture online, provide them with the facility of home delivery and you can mention delivery charges as well discounts on an offer for the particular product.
This way, your virtual online store will bring you more business than a physical store can provide you. With customer details, you can also inform your customers about special events like annual sales and more.
Analyze Your Business
Now, if you look at the above feature from the perspective of a business owner, this is the most impressive feature that Yelp can give. Why? If you were to set up an online store independently, you have to spend thousands of dollars for setting up.
Add to it the cost of maintenance. At Yelp, you get all the facilities for free and even if Yelp charges, the amount would be much less as compared to the cost of setting up an online store independently.
Moreover, Yelp gives you the option to view daily and monthly traffic to your business page. This allows you to monitor your business statistics and the customers you are earning for your business. It also allows you to analyze the buzz about your business in the market.
Yelp.com also allows you to respond to the reviews your business page gets on the site both privately as well as publicly. This provides you a chance at personal interaction with the customers and an opportunity to stay in contact with your clients.
Yelp also allows you to generate reports on consumers: you can know who your customers are, where they are from and how did they find you.
This information will basically allow you to expand your business in other local areas from where you are getting your most prestigious customers.
Getting an idea about what your customer needs helps you run a better business and to gain goodwill.
Yelp bring those online tools to you through which you can remain in touch with your customers and remain engaged with your business.
So, click on yelp.com and start marketing your online business today.
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